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Makeup a new look with Google Home Hub and Sephora

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Your beauty routine just got upgraded. With Google Home Hub, you can now ace your look, hands-free, with help from Sephora.

We know that makeup tutorials are super popular—in fact, over 81 million how-to related beauty searches happened on YouTube in the last year.  And you may have seen some of Sephora’s amazing how-to videos on YouTube, filled with useful makeup, hair and skincare tips and tricks. But it can be hard to coordinate trying out new techniques without getting foundation all over your phone or laptop. Now, you can watch Sephora’s entire catalog of beauty how-to videos, hands-free, on Google Home Hub. Our stylish new smart speaker with a visual display gives you the tips to look stylish and smart too.

All you have to do is say “Hey Google, play contouring videos by Sephora,” (you can swap out “contouring videos” for whatever makeup technique you’d like to see). From there, you’re able to use your voice to pause the video, skip ahead for any length of time, or go back, in case you need to see a crucial step again.

Here's how you can use Google Home Hub to play videos by Sephora.

We’ve got five fun ideas to get you started:

  • Want to ace your arch? “Hey Google, play get ready with me eyebrow tutorial by Sephora."

  • Looking to conquer contouring? “Hey Google, play everyday contour tutorial from Sephora.”

  • Navigating a new nightlife look? ”Hey Google, show me a smokey eyes video from Sephora.”

  • Need the right foundation for your skin type? “Hey Google, show me foundation tips videos from Sephora.”

  • Going for glamour? “Hey Google, show me bold lip color videos by Sephora.”

If you’re near one of these 10 flagship Sephora stores—Prudential Center in Boston, Michigan Avenue in Chicago, North Park in Dallas, Century City and Hollywood & Highland in Los Angeles, 34th Street and Union Square in New York City, South Coast Plaza in Orange County, Powell Street in San Francisco, or Valley Fair in San Jose—you can stop by to check out our “Dream Vanity” experience. Use the in-store Google Home Hub to nail your favorite night-on-the-town look, get the perfect smokey eye and see the many other things that Hub can do.

Google Home Hub is now available for sale on and at each of these select stores, so pick up a Hub in the color you love and have Sephora’s beauty directors guiding you at home, anytime you’d like. Now, you can explore, learn and switch up your beauty routine all in one place. Whatever makeup trick or trend you’re looking to try next, Google Home Hub and Sephora are here to help.

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