Google Ads

2019 holiday checklist: Inspire shoppers with gift-giving ideas




Shopping ads on the YouTube home feed

Shopping ads on the YouTube home feed (top) and YouTube search results (bottom)

Shopping ads on YouTube search results

Example of how Sitelink extensions will work under your TrueView for action video

YouTube Ads Sitelink Extensions


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Urban Outfitters is one example of a retailer using Showcase Shopping ads to get into the consideration set and inspire those new to their brand. Urban Outfitters expanded their Showcase Shopping ads to 50 key categories across apparel, home decor, and beauty. Overall, they saw a 241 percent CTR lift across campaigns running Showcase Shopping ads, with 52 percent of those customers being new. Moreover, Urban Outfitters saw a 186 percent increase in sales from new customers via Showcase Shopping ads (compared to reactivated customers).

Urban Outfitters Showcase Shopping ad for beauty

Urban Outfitters Showcase Shopping ad for beauty
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Nectar is one brand updating its Discovery ads with holiday-focused creatives to show off its mattress line and special offers, like its free 365-Night Trial and Forever Warranty™. To drive engagement, Nectar used a variety of high-resolution image assets featuring its mattress in well-lit, realistic settings, while also highlighting promotions in its ad text. Nectar has used custom intent audiences to connect with the right customers, like consumers in the market for bedroom furniture or interested in adjustable bed frames. And during testing, the brand saw an 8% lift in total sales at a 70% lower cost-per-acquisition compared to its paid social campaigns. As a result, Nectar’s parent company, Resident, plans to roll out Discovery ads across its full portfolio of home retail brands.

A Discovery ad for Nectar by Resident as shown on Discover, YouTube, and Gmail

Discovery Ad Nectar