Google Ads

Message reporting delivers new performance insights for click-to-message ads



                                                        Example of a click-to-message ad 

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“With message extensions, we can deliver a more personal, two-way conversation to customers on mobile when they’re going through the complex task of finding legal services. New message reporting gives us great insight into which keywords are producing engaged conversations. We can use this to optimize our extension and message text, and to make better bidding decisions. Most messaging threads result in a qualified lead for a law firm. Since our chat rate is more than 2x the conversion rate for the online lead form, routing people through messaging is ideal to help increase lead volume.” - Maisie Harris, Chief Marketing Officer at LeadRival 

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“One of our key differentiating factors is allowing customers to work directly with a stylist, including via text messaging from our Google search ads. Our customers are busy professionals who need quick answers, and frequently don’t have the time to navigate a website. Using message extensions, we can offer fast assistance when they’re looking for a style recommendation or opinion on fit, and can easily share images and links. Now, message reporting will help us analyze which parts of our campaigns are driving the most in-depth, valuable conversations with stylists, and where we can improve performance.” - Michaella Kurdziel, Director of Experience Excellence & Learning at MM.LaFleur