Google Ads

New digital innovations to close the loop for advertisers



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For the last several years, we’ve been investing in our Brand Lift product to show marketers how YouTube campaigns impact brand metrics like awareness and purchase intent -- throughout the entire consumer journey.


Today, we’re extending the capabilities of Brand Lift to TV campaigns to show marketers how TV ads increase Google and YouTube searches for your brand compared to YouTube campaigns. From early tests, we've seen that YouTube generates almost 2x searches per impression than TV generates.1

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"We are excited to see the work Google is doing to better understand the impact of video. Brand Lift now presents us with a way to specifically, credibly, and scientifically compare the effectiveness of cross media campaigns. This is interesting to Volkswagen as we move closer to measuring TV and digital platforms (like YouTube) on even ground." 

- Paige Parrent, Digital Media Manager, Volkswagen Marketing

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