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The Keyword

How AI is making information more useful

Image with three separate photos: One of a woman using a laptop and holding a credit card, another of the back of a person's head using a laptop, and another of an aerial look at a road. The words "Search On" are at the top of the image.
Animated GIF showing how you can tap on the Lens icon when you’re looking at a picture of a shirt, and ask Google to find you the same pattern — but on another article of clothing, like socks.
Animated GIF showing the point-and-ask mode of searching that can make it easier to find the exact moment in a video that can help you with instructions on fixing your bike.
The search results page for the query “acrylic painting” that scrolls to a new feature called “Things to know”, which lists out various aspects of the topic like, “step by step”, “styles” and “using household items."
Two phone screens side by side highlight a set of queries and tappable features that allow you to refine to more specific searches for acrylic painting or broaden to concepts like famous painters.
A scrolling results page for the query “pour painting ideas” that shows results with bold images and video thumbnails.

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