Visualizing the #MeToo movement using Google Trends
The #MeToo movement has inspired growing, worldwide awareness of sexual violence and sexual assault. This is not only a significant moment in history; it’s a significant moment in internet history: #MeToo marks a time when sexual assault survivors everywhere turned the internet into a platform for their voices and perspectives to be heard and respected.
In recognition of Sexual Assault Awareness Month, we created Me Too Rising, a visualization of the global #MeToo movement through Google Trends data. On the site, you can look at global interest starting last fall and watch as consciousness spreads over time. In the past year, #MeToo has been searched in 195 countries—that's every country on earth. You can see the cities where it was trending on different dates and see what’s happening now at local levels with city-specific Google Search results for “Me Too.” And the sexual assault resources page has information for anyone who needs help or wants to learn more about sexual assault.
To make it easier for survivors to find support, Google.org is providing $500,000 in grants to the Rape, Abuse & Incest National Network (RAINN) and Girls for Gender Equity. The two grants will provide increased support to RAINN’s National Sexual Assault Hotline and help Girls for Gender Equity launch a digital community where survivors can access tools to craft their own healing journeys.
I recently had the honor of hearing from Tarana Burke, whose decade-long effort as the founder of the #MeToo Movement has given voice to the survivors of sexual assault. With Google Trends, we now have data to reflect the power of those collective voices—we can see how far-reaching this movement has become.
Me Too Rising shows what it looks like when we all become a little more aware of sexual assault and violence. When enough survivors speak up, the world not only listens; it searches for answers.