Web Guide: An experimental AI-organized search results page
Bullet points
- "Web Guide" is a Search Labs experiment using AI to organize search results better.
- AI groups web links by topic, helping you find info and pages easier.
- It uses a custom Gemini model to understand your search and web content.
- Web Guide will first be on the Web tab, but may expand to "All" results.
- Try it for open-ended searches or detailed queries to find relevant results.
We’re launching Web Guide, a Search Labs experiment that uses AI to intelligently organize the search results page, making it easier to find information and web pages.
Web Guide groups web links in helpful ways — like pages related to specific aspects of your query. Under the hood, Web Guide uses a custom version of Gemini to better understand both a search query and content on the web, creating more powerful search capabilities that better surface web pages you may not have previously discovered. Similar to AI Mode, Web Guide uses a query fan-out technique, concurrently issuing multiple related searches to identify the most relevant results.
For example, try it for open-ended searches like “how to solo travel in Japan.” Or try detailed queries in multiple sentences like, “My family is spread across multiple time zones. What are the best tools for staying connected and maintaining close relationships despite the distance?”
To start, we’ll make Web Guide accessible to opted-in users from the Web tab on Search, where you can easily switch back to standard Web tab results any time. Over time, as part of this Labs experiment, we'll also start to show AI-organized results in other parts of Search, including the "All” results tab, as we learn where they can be most useful in helping people discover the web.
