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The Keyword

Get discovered and build your brand on Google

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We’re also building a new free experience that will help you show your customers all the ways they can buy products from you. When a customer discovers your products on Google, they’ll see a summary of all the buying options you offer in one place.  Whether it’s your e-commerce site, nearby store, or Google’s native checkout flow, this new cohesive format will make shopping easier for customers who expect convenience, and help you neatly showcase your brand’s expanded omni channel offerings. Coming soon, merchants will have the option to enable Shop Pay as a buying option, giving their customers more options for an easy checkout experience. 

We’re currently testing this new buying experience on Search and the Shopping tab, and plan to bring it to YouTube and Images later this year.

Together, we’re building a better future for e-commerce: a future where your brand’s unique products, services, stories and values are front and center to the consumer. We’re incredibly excited to deliver these features to you throughout the year. Learn more about these product updates today at Google Marketing Livestream. Check out our keynote at g.co/gml2021.

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