Shop with AI Mode, use AI to buy and try clothes on yourself virtually

May 20, 2025

[[read-time]] min read

Our new AI Mode experience is built for every part of shopping — from finding inspiration to buying at the right moment. Plus, our virtual try-on tool now works with your own photos.

Lilian Rincon

Vice President, Product Management

A collage of shopping-related images and product listings, including clothing and accessories. A phone displays a shopping search query overlayed on the screen.

Shopping comes with lots of questions: How do I choose a pair of hiking boots? Will these pants look good on me? If I buy this today, will the price just drop tomorrow?

Today we introduced our new shopping experience in AI Mode with inspiring visuals, smart guidance and reliable product data. We’re even giving shoppers a virtual dressing room and a new agentic checkout experience, so you can act quickly to make a purchase when the price is right for you.

Find exactly what you’re looking for by shopping in AI Mode

Our new AI Mode shopping experience brings together Gemini capabilities with our Shopping Graph to help you browse for inspiration, think through considerations and narrow down products. The Shopping Graph now has more than 50 billion product listings, from global retailers to local mom and pop shops, each with details like reviews, prices, color options and availability. And you know you’re getting fresh and accurate information you can trust, because every hour more than 2 billion of those product listings are refreshed on Google.

Say you tell AI Mode you’re looking for a cute travel bag. It understands that you’re looking for visual inspiration and so it will show you a beautiful, browsable panel of images and product listings personalized to your tastes. If you want to narrow your options down to bags suitable for a trip to Portland, Oregon in May, AI Mode will start a query fan-out, which means it runs several simultaneous searches to figure out what makes a bag good for rainy weather and long journeys, and then use those criteria to suggest waterproof options with easy access to pockets. The new righthand panel dynamically updates with relevant products and images as you go, helping you pinpoint exactly what you’re looking for and discover new brands. These shopping features are coming to AI Mode in the U.S. in the coming months.

Use AI to easily buy when the price is right

When you’ve made up your mind, our new agentic checkout will help you easily buy at a price that fits your budget. Just tap “track price” on any product listing and set the right size, color (or whatever options you prefer) and the amount you want to spend. Keep an eye out for a price drop notification and, if you’re ready to buy, just confirm the purchase details and tap “buy for me”. Behind the scenes, we’ll add the item to your cart on the merchant's site and securely complete the checkout on your behalf with Google Pay. This agentic checkout feature will be rolling out in the coming months to product listings in the U.S.

Try clothes on yourself virtually

It’s hard to envision how you’ll look in new styles and trends when shopping online — especially if you want to step outside your comfort zone. Our virtual try-on technology has led the way in helping shoppers imagine how clothes look on different body types. Now you can virtually try billions of apparel listings on yourself, just by uploading a photo.

This state-of-the-art technology is the first of its kind working at this scale, allowing shoppers to try on billions of items of clothing from our Shopping Graph. It’s powered by a new custom image generation model for fashion, which understands the human body and nuances of clothing — like how different materials fold, stretch and drape on different bodies. It preserves these subtleties when applied to poses in your photos. The result is a try-on experience that works with photos of you.

The “try on” experiment is rolling out in Search Labs in the U.S. today. When you’re shopping for shirts, pants, skirts and dresses on Google, simply tap the “try it on” icon on product listings. From there you can upload a full-length photo of yourself — and within moments, you’ll see how that wedding-season maxi dress or playful shirt for your next vacation looks on you. Not quite ready to commit and need a second opinion? You can easily save the looks or share with friends.