Holiday 100: This year’s trending gifts

Finding the perfect holiday gift can be stressful. In fact, 41% of holiday shoppers struggle to find the perfect gift due to a lack of inspiration. To help you get inspired and take the guesswork out of gifting, we’re sharing the Holiday 100, our annual list of 100 gift ideas based on Google search trends.

Using this data, we’ve uncovered the most sought-after gifts of the year across categories like apparel, accessories, home & garden, electronics, toys & games, beauty and health & wellness. You can also browse curated collections — like the Retro-coded collection, which features modern spins on Y2K classics or our assortment of effortlessly elegant items from the Laidback Luxury collection.

What sets the Holiday 100 apart from other gift guides out there? Thanks to Google’s Shopping graph, our dataset of 45 billion product listings, we can show you the product trends that defined the year, from retailers and brands across the web. Take a peek at some of the most popular gift ideas in the U.S. — and some of the trends behind them:

• Introduce your children to audiobooks with an interactive gift; searches for “tonies set,” the digital listening device for kids, jumped by +5,000% this year.
• Choose a classic wardrobe staple like the iconic COACH Quilted Tabby Bag. Searches for the item hit an all-time high this year.
• Don’t forget about the classics: Searches for "ballet flats" jumped by 84% this year.
• Get a whiff of this: We've seen a surge in interest in "unisex fragrances" this year with searches up by 130%.
• Stay active, even indoors: Searches for "walking pad" hit an all-time high this year.
• Light up their world: Searches for "lamp for kids" are shining bright, with a 95% increase this year.
• Give the gift of relaxation this season with something comfy. Searches for "pillowsac," the oversized beanbag chairs, soared by a whopping 665% this year.
• Check out the e.l.f. Cosmetics Halo Glow Liquid Filter, which is having a major moment. Searches for this illuminating product increased by a staggering 5,000%!
• Express yourself! Searches for "t-shirt slogans" rose by 160% in 2024

You can find this year’s Holiday 100 over on the new Google Shopping. Just visit the Shopping tab on Google Search or go to g.co/holiday100 to explore trending collections and data-driven insights.