9 new features we announced at Made on YouTube 2024

At Made on YouTube in New York, we put the spotlight on YouTube’s goal to give everyone the opportunity to express their creativity, build community and drive long-lasting businesses. From the biggest creators and artists to the next generation just getting their start, creators on YouTube can get their hands on the latest AI tools, resources and earning opportunities.

Here’s a look at what we announced.

1. Veo is coming to Dream Screen

Dream Screen, which we announced last year, lets you generate backgrounds in YouTube Shorts — and now it’s getting even better. Google DeepMind’s latest video generation model, Veo, will bring more realistic backgrounds and, for the first time, standalone video clips to Dream Screen.

2. Inspiration

The Inspiration tab in YouTube Studio is getting an upgrade, helping curate suggestions that you can mold into fully-fledged projects – all while refining those generated ideas, titles, thumbnails and outlines to match your style.

3. Communities

Communities are a new space that creators can enable on their channel page to foster deeper relationships with their audiences. Both creators and subscribers can post art and pictures, share ideas and connect about the videos and topics they love.

4. Community Hub

The Community hub is an upgraded space in the YouTube Studio app where creators can more easily understand and engage with their audience. They also get AI-enhanced comment reply suggestions as a starting point, so they can stay responsive even as their audiences grow.

5. Auto dubbing

Dubbing can help creators make their videos more accessible to more people in more places around the world, regardless of the language they speak. In the coming months, we’ll be expanding to hundreds of thousands of additional creators where they’ll be able to choose to add dubbed audio tracks automatically.

6. Hype

We’re introducing a way for viewers to rally around, or “hype,” small-to-medium-size creators to help them land on a weekly leaderboard. Think of it as an extension of the like button — if you really love a video, you can click the like button, then “hype” to help it reach a new leaderboard. That hype leaderboard will help those spotlighted creators get recognition and connect them with new audiences.

7. YouTube Shopping

There are now over 250,000 creators in YouTube Shopping, and the affiliate program will be expanding beyond the U.S. and South Korea to Indonesia today, and Thailand and Vietnam in the coming weeks.

8. Gifts, powered by Jewels

Gifts, powered by Jewels, will launch on vertical live, making it easier for viewers to react, express excitement, and actively participate in the moment, and unlocking a new way for creators to earn on YouTube.

9. Stand out on the big screen

To help YouTube creators' content shine on televisions, they will soon be able to organize their content into seasons and episodes, making it easy for viewers to tune into the new must-see TV. And we're making changes to the channel page to give creators the option to begin playing a video automatically, so they can immerse viewers in what their channel is all about.

If you want to dive into the details, check out our Made on YouTube hub and the latest episode of Release Notes with YouTube’s CPO, Johanna Voolich.