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The Keyword

10 years of insights from Think with Google

Illustration of people using phones and laptops around a tall numeral-10 sculpture adorned with balloons.

Source: Ipsos/Google, 2012 Teens and Twenty-Somethings research study, 2012.

A young, fair-skinned person wearing sunglasses and casual clothing sits cross-legged while typing on their laptop. The text shows "44% of 13- to 24-year-olds spent more time watching online video than TV in 2012."
A large numeral 10 with a banner that says "YRS" scrolls up into frame with colored circles around it, pauses and then rises off the screen.

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