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The Keyword

The big story behind a little Blue Dot

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Why a blue dot? “Blue Dot was for practicality reasons...it's easy to buy blue dot stickers for cheap and anywhere in the world locally, so it made sense to pick something all the local office leads could stock up on themselves if we give them the budget.”

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“Blue Dot’s mission will be accomplished if every Googler knows about their mental health resources, and if people articulate their mental health needs,” Peter says. “The aim isn’t the success of Blue Dot. It’s the success of the mission.”

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Prior to the time Maja stepped in, Blue Dot was far more grassroots. “Before that we just had an idea. We had stickers,” she says.

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"When you’re talking to somebody, sometimes you’re thinking ‘well what am I going to say next?’ But your job is literally to not say anything. You’re only supposed to listen to this person and acknowledge what this person is saying.”

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Jenny has noticed Blue Dot Listeners are taking on more and more time slots. “I’m seeing people who are making themselves available for office hours all times of the day. We have people signing up for even the holidays,” she says. “They’re thinking ‘you know, there might be people who need someone to talk to on a holiday, so I’m going to make myself available in case somebody needs it.”

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