At Brandcast 2026, we shared how YouTube is helping brands connect with audiences across every screen:

• Custom Sponsorships: Uses AI to dynamically surface videos tailored to a brand’s desired moment.
• Masthead with Custom Content Shelf: Enhances YouTube’s masthead, allowing marketers to curate additional content alongside their hero creative.
• Buy with Google Pay: Allows viewers to complete purchases directly on their CTV with just two clicks.
• Affiliate Partnerships Boost: Lets brands amplify organic content that their products are already tagged in (a win-win for creators too, who earn with YouTube Shopping affiliate links).
• Multimodal Video Creation: Uses Google’s latest AI models including Gemini, Nano Banana and Veo to move from creative brief to final production with just a few prompts.
• Costco & Dollar General in Google’s Commerce Media Suite: Enables you to reach high intent shoppers with first-party data from Costco and Dollar General across Display & Video 360.

For more, check out the YouTube blog.