Fitbit announces global availability of Fitbit Versa

This post was originally published on the Fitbit press site. It has been adapted from its original format.

Fitbit, the leading global wearables brand, announced today the availability of Fitbit Versa at major retailers worldwide for $199.95 (USD). Based upon leading smartwatch published weights with metal case construction, as of March 2018, Versa is the lightest metal smartwatch in the U.S. market, featuring a modern design, advanced health and fitness features, up to 4 days of battery life, smart features people want most and cross platform compatibility – all at a competitive price.

Beginning in May, these new Fitbit features will be available:

• Quick replies: Android mobile device users can respond to messages on the go using Fitbit Versa and Fitbit Ionic smartwatches. Create and send up to five custom pre-populated quick replies of 60 characters or less to text messages and messenger apps like WhatsApp and Facebook Messenger.
• Female health tracking: Available to all adult users who identify as female in the Fitbit app to track their menstrual cycle and symptoms. Makes it easier to manage your cycle with a more complete picture of health and fitness data all in one place. Versa and Ionic users will also be able to view female health tracking information on-device.

“We’re thrilled for consumers around the world to experience Versa, a beautifully designed smartwatch for all with advanced health and fitness features, access to our large global social network and smart features people find most useful at an approachable price,” said James Park, co-founder and CEO of Fitbit. “We believe Versa is a smartwatch that will have mass appeal, attracting new audiences and helping us capture a previously untapped segment of users in this growing wearables category.”

Powered by Fitbit OS 2.0, Versa makes your daily and weekly health and fitness data even more accessible on the go with a redesigned dashboard, which delivers action-oriented motivational messages, tips and tricks, and support to help you stay on track to reach your goals. Advanced health and fitness features include personalized on-device workouts with Fitbit Coach, enhanced 24/7 PurePulse heart rate tracking, 15+ exercise modes plus automatic SmartTrack swim tracking with water resistance up to 50 meters, and automatic sleep stages tracking.

In addition to new quick replies for Android users, Versa has the smart features you need including: app, calendar, call and text smartphone notifications; access to Fitbit’s growing App Gallery, now with more than 700 popular brand, developer and experimental Fitbit Labs apps, and customizable clock faces; wallet-free payments on Fitbit Versa Special Edition via Fitbit Pay, supported by more than 60 banks and card issuers in 15 countries (now including Chase); and on-device music for more motivation with access to Deezer and Pandora with subscriptions, as well as personal music playlists. All of these features come with up to 4 days of battery life, and, like all Fitbit devices, Versa is compatible across Android, iOS and Windows devices.

Pricing and availability

Fitbit Versa is available today at global retail partner stores worldwide. The device is also available for sale at Fitbit.com and major online retailers for $199.95 (USD) in black with a black aluminum case, gray with a silver aluminum case, or peach with a rose gold aluminum case; accessories range from $29.95-$99.95 (USD). Fitbit Versa Special Edition, which includes Fitbit Pay, is available for $229.95 (USD) in a lavender woven band with rose gold aluminum case or charcoal woven band with graphite aluminum case, each with an extra black classic band.

To help the whole family become active together, Fitbit will be releasing its first activity tracker for kids, Fitbit Ace, in Q2 2018.