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Fitbit Blaze takes top honors at CES 2016

This post was originally published on the Fitbit press site. It has been adapted from its original format

Fitbit Blaze, the newest member of the Fitbit family of leading connected health and fitness devices, has received critical acclaim from the leading industry tastemakers in attendance at the Consumer Electronics Show (CES) 2016. CES is the world’s gathering place for all who thrive on the business of consumer technologies. Held in Las Vegas every year, CES has served as the proving ground for innovators and breakthrough technologies for more than 40 years.

Unveiled on Jan. 5 during a Fitbit press conference held at CES 2016, Fitbit Blaze trended #1 on Facebook and #3 on Twitter in the U.S. on the day of the launch, and won a total of 17 awards as recognized by members of the media, prominent industry authorities and consumers. Fitbit Blaze, the smartest, most stylish, most motivating fitness tracker yet from Fitbit, was recognized by the following:

  • Top Pick CES 2016
  • Android Central: 2016 CES Top Picks
  • Chip Chick: Top Pick of CES 2016
  • Engadget (finalist): Best of CES 2016: Best of Digital Health & Fitness Product
  • Expert Reviews: CES Top Pick 2016
  • Gotta Be Mobile: CES 2016 Excellence Awards: Best Mobile Tech
  • Mashable: Best of CES 2016
  • Men’s Health: 2016 Best of CES
  • Men’s Journal: Best of 2016: The 17 Coolest Things We saw
  • PC Mag: The Best of CES 2016
  • CES 2016 Editors’ Choice Award Winners
  • Stuff: CES 2016 Wearable Tech Awards
  • TechRadar: CES 2016 Editors’ Awards: Best Fitness Tech
  • Thrillist: Best New Tech at CES 2016
  • Tom’s Guide (finalist): CES 2016 Readers’ Choice Awards
  • Wareable: CES 2016 awards: The best wearable tech on show
  • Women’s Health: 2016 CES Editors Choice

“Fitbit continues to deliver innovative, fitness-centric products that resonate with and top the wishlists of our customers,” said Woody Scal, Chief Business Officer of Fitbit. “In fact, Fitbit was the #1 downloaded free app in the iOS app store in the U.S. on Christmas day and the day after this past holiday season. Based on the early accolades Fitbit Blaze received at CES 2016, we hope for the same positive reception when it starts to hit global shelves this March.”

The latest addition to Fitbit’s award-winning line of innovative devices, Fitbit Blaze is available now for presale at with global retail availability starting in March 2016. Fitbit Blaze was designed with purpose. It has a singular focus on fitness. Fitbit Blaze puts the emphasis on next generation health and fitness features such as: FitStar Personal Trainer on-screen workouts, Connected GPS, Multi-sport mode, and PurePulse continuous, wrist-based heart rate. It is a smart fitness watch built to help you make the most of your workouts, with a versatile design to fit your personal style and the smart notifications that matter most – all in one sleek timepiece that fits seamlessly into your life, including:

  • Enhanced fitness features like FitStar by Fitbit on-screen workouts, Connected GPS, PurePulse heart rate tracking, and SmartTrack automatic exercise recognition help motivate and push your fitness further
  • Focus on style featuring a slim design, easily interchangeable bands and frames, and a beautiful, color touchscreen with a variety of clock faces to fit your personal style and seamlessly transition with you from work to working out

Curated to fit your life and focused on the features that make tracking your health and fitness easier, Fitbit Blaze includes the smart notifications that matter most, like call, text and calendar alerts, so you can stay connected to what’s important, and a long battery life of up to 5 days allows you to keep up with your life, day and night

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