Fitbit expands to over one thousand retailers across India

This post was originally published on the Fitbit press site. It has been adapted from its original format.

Fitbit, the leader in the connected health and fitness market, today announced Rashi Peripherals as a new national distribution partner to help expand its market reach across India, bringing Fitbit’s family of top-selling products initially to more than 1,000 new stores across India with plans for further expansion in the country throughout the year.

Since launching in the market in August 2015, Fitbit has helped many thousands of people across the country to experience the benefits of using a fitness tracker to achieve their health and fitness goals. Rashi Peripherals is one of India’s leading technology distributors and supplies to more than 9,000 smaller owner-operated retailers across 750 cities and towns across the country.

Fitbit offers a diverse line of award-winning products across India including Fitbit Surge, Fitbit Blaze, Fitbit Charge HR, Fitbit Alta, Fitbit Charge, Fitbit Flex, Fitbit One and Fitbit Zip activity trackers, as well as the Aria Wi-Fi Smart Scale. These products are part of the Fitbit platform – consisting of of devices, apps, social and motivational features, advice and personalized coaching –which empowers people with information, offering a fun and engaging experience, providing insights and guidance for users to get the most out of their trackers and help them reach their health, fitness and wellness goals.

Ms. Manisha Sood, Country General Manager-India, Fitbit said: “As we celebrate our first year in India, we are pleased with the positive response to Fitbit products in the market and look forward to helping millions of more people reach their health and fitness goals by making access to our products even easier in local communities throughout the country. Fitbit products help Indians lead healthier, more active lives by making behavioral changes like exercising more, eating smarter, tracking their sleep and managing their weight.”

Mr. Rajesh Goenka, Vice-President, Sales & Marketing, Rashi Peripherals said, “Given our strong distribution reach, we are well positioned to help more people across India improve their health and fitness and look forward to working with Fitbit to accomplish this goal. We are also excited to bring Fitbit devices to select GT stores across the country.”

Fitbit products are currently available online exclusively on Amazon India, and available across Reliance Digital, Croma, Helios, Jumbo and Vijay Sales retail stores.