Skip to main content

Take a look at our 2025 summer travel trends

Mar 27, 2025

[[read-time]] min read

From dude ranches to distant shores, here’s what’s trending for summer travel.

Jenny Lee

Lead Google Trends Analyst

General summary

Summer travel trends are shifting towards beach destinations like Puerto Rico and Rio de Janeiro, as well as outdoor adventures in places like Billings, Montana and Juneau, Alaska. People are also opting for larger suitcases, suggesting they're planning longer trips and packing more. This year, "checked bags" are trending higher than "carry-on bags," and searches for "vacuum bags" and "compression packing cubes" are on the rise.

Summaries were generated by Google AI. Generative AI is experimental.

Bullet points

This article explores Google Flights and Search trends for summer 2025 travel.
Beach destinations like Puerto Rico, Curacao, and Maui are trending for summer vacations.
Outdoor adventures are popular, with destinations like Billings, Montana, and Juneau, Alaska trending.
Cabins are the top-trending lodging for romantic getaways, and dude ranches are popular for families.
People are packing more for their trips, with searches for checked bags and compression packing cubes increasing.

Summaries were generated by Google AI. Generative AI is experimental.

Basic explainer

People are planning their summer trips! Google looked at what people are searching for and found some interesting trends. Lots of people are looking for beach vacations, especially in places like Puerto Rico and Maui. Others are planning outdoor adventures in places like Montana and Alaska. And it seems like people are packing more stuff for their trips, so they're searching for bigger suitcases!

Summaries were generated by Google AI. Generative AI is experimental.

Shakespeare-ish

This summer's travel plans, a tale we tell,
Of sun-kissed shores and mountains grand and tall.
To islands bright, where azure waters swell,
Or rugged peaks, where eagles soar and call.

From Puerto Rico's charm to Maui's grace,
And cabins nestled in the wilderness,
We seek adventure, with a smile on face,
To pack our bags, and find our happiness.

So let us wander, with a joyful heart,
And find new wonders, as we play our part.

Summaries were generated by Google AI. Generative AI is experimental.

Haiku-ish

Flights and searches show,
Beaches, islands, sun, and sand,
Summer's call is strong.

Outdoor escapes rise,
Cabins, ranches, nature's call,
Adventure awaits.

Packing for the trip,
Checked bags now take the lead,
Vacuum bags help pack.

Summaries were generated by Google AI. Generative AI is experimental.

Explore other styles:

Collage of people enjoying different travel destinations. In the first image, two people lounge on a tropical beachfront, in the second image, a father and son enjoy a hike, in the third image, two elders embark on a backcountry road trip.

Since many of us are beginning our summer travel prep, we decided to take a look at Google Flights and Search trends for insights — and inspiration — for these upcoming adventures. Here’s a look at what we found:

Beach-bound getaways

The top-trending destinations on Google Flights for summer 2025 include several popular vacation spots — especially coastal and island locations.

Image of a list of the top 10 trending international destinations on Google Flights for Summer 2025. Those destinations in order are Curaçao, Osaka, St. Lucia, Tokyo, Rio de Janeiro, Sydney, Tel Aviv, Johannesburg, Cairo, and Aruba.

Image of a list of the top 10 trending Domestic destinations on Google flight for Summer 2025. Those destinations in order are San Juan, Puerto Rico, Billings, Montana, Nantucket, Massachusetts, St. Louis, Missouri, Providence, Rhode Island, Maui, Hawaii, Omaha, Nebraska, Juneau, Alaska, Bangor, Maine, and Madison, Wisconsin.

Islands like Puerto Rico, Curacao and St. Lucia are trending, and outside of the Caribbean, people are seeking the sun and the sea in places like Rio de Janeiro, Maui and Nantucket.

Given this coastal curiosity, it’s no surprise that “island vacation outfits” are also currently trending on Search — as are “wide leg linen pants.” (And if you want more inspiration for what to wear, check out our latest fashion trends.)

Outdoor adventures

Destinations with easy access to the great outdoors, like Billings, Montana, Juneau, Alaska and Bangor, Maine are trending in the U.S. And along those same lines, “cabins” are the top-trending type of lodging for romantic getaways, and “dude ranch” is the top-trending type of vacation for families in the U.S. this year.

For shorter weekend getaways, outdoor destinations like upstate New York, Joshua Tree National Park and Sedona, Arizona are also trending on Search.

Super-sized suitcases

Finally, there's one longer term trend we noticed this year: It looks like people are trying to pack a bit more into every trip — literally. Historically, searches for “carry on bags” surpassed “checked bags.” But in recent years, “checked bags” have been searched more than ever. In fact, "vacuum bags” and “compression packing cubes” are top-trending searches for “best ____ for travel”!

Chart showing Google Trends interest over time for the search terms carry on bags (blue line) and checked bags (red line) in the United States from January 1, 2004, to March 25, 2025. The vertical axis represents relative search interest, scaled from 0 to 100. The horizontal axis represents time, with labels for January 1, 2004, and June 1, 2016. There are also vertical lines labeled Note at various points along the timeline. Below the time series, there is a bar chart showing the average interest for both terms over the entire period, with carry on bags having a slightly higher average interest than checked bags. The source is indicated as United States. 1/1/04 - 3/25/25. Web Search.

Now just be sure to leave a little extra room for a souvenir or two (or three)!

POSTED IN: