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The Keyword

Discover spring’s must-have shoppable items, from chic skirts to sunny nails, powered by Google Trends:

  • Butter yellow is the color of the season: Searches for the shade reached an all-time high, more than doubling in the past month.
  • Search interest infloral corset dress” also hit an all-time high (with olive or burgundy as the top trending colors).
  • The wrap skirt is this season's breakout “spring skirt” search.
  • Cropped trench coats spiked more than 140% over the past month, and quilted coats are a breakout “spring coat” search.
  • Searches for “how to style a bandana” are up 250% over the past month.
  • For an on-trend manicure, try milky nails or bubble nails. Yellow french tip nails are also making a splash as a breakout search.
  • Heading on vacation? Wide-leg linen pants are the top-trending travel pants right now.

Find the season's hottest styles right at your fingertips with Google Shopping.

A map of the US shows the top searched spring nail color for each state, with colors keyed to a legend. The data is from Google Trends for the past month.

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