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New ways to find shopping inspiration on Google

A woman sitting on the sofa, online shopping from her computer

Shopping online is as much about inspiration and discovery as it is about the final purchase. People are shopping across Google more than a billion times a day, and we have been working to make those experiences even more helpful by expanding your options. We’re here to help you find new ideas, discover unique products or get the best value from the widest possible range of merchants — from large retailers, marketplaces and well-known brands, to local stores and new direct-to-consumer companies. 


We’ve made a number of changes over the last couple of years to improve your shopping experience, including giving you more choice when you shop on Google. For example, we’ve made it free for merchants to list on Google and made it easy for sellers on Shopify and other digital platforms to  start selling on Google, so their products and inventory are discoverable for shoppers.


And today, we’re adding new tools to make it easier for shoppers to browse for inspiration, find new products and brands and ultimately find what they’re looking for in a more visual way. 


Shop in the moment with Google Lens 

We know that inspiration can strike at any time. Whether it’s an image that you see online, a photo you saved on your phone or something in the real world that catches your eye, Google Lens makes the products you see instantly shoppable. 

Starting soon, iOS users will see a new button in the Google app to make all the images on a page searchable through Google Lens. Now, finding this lamp or that shirt (and ones like it) is just a tap away.

We’re also bringing Lens to Chrome on your desktop. Soon, you will be able to select images, video and text content on a website with Lens to quickly see search results in the same tab — without leaving the page you’re on.

Looking at ApartmentTherapy.com from the Google app for iOS, tap the “search images” button at the bottom in order to see information about the products on the screen, as well as similar products.

Shop in the moment with Lens in the Google app for iOS

Window shop right from Search 

Starting today, we’re making it easier to browse for clothing, shoes and accessories on mobile right from your Search results. For example, when you search for “cropped jackets,” we’ll show you a visual feed of jackets in various colors and styles, alongside other helpful information like local shops, style guides and videos. From there, you can easily filter your search by style, department, brand and more – and when you find something you like, you can check out ratings, reviews and even compare prices to get the best deal. 

This new experience is powered by Google’s Shopping Graph, a comprehensive, real-time dataset of products, inventory, and merchants with more than 24 billion listings. This not only helps us connect shoppers with the right products for them, it also helps millions of merchants and brands get discovered on Google every day.

A search for “cropped jackets” shows a visual, scrollable results page with products and helpful information like styling guides

Browse and explore options for cropped jackets on mobile right from Search

Search in-store inventory from home

Shoppers are increasingly starting their in-person shopping experience online. Before heading out the door, you can find local stores that carry the products you want right from Search. And starting today, when you are looking for products like “kids bike helmet” or even a specific brand, you can select the “in stock” filter to see only the nearby stores that have it on their shelves.

A search for “kids bike helmet near me” using the new “in stock” filter shows retailers in San Francisco with kids bike helmets on their shelves, clicking into Mike’s Bikes of San Francisco.

You can now use the “in stock” filter to see only the nearby stores with a specific item on their shelves.

Showing in-store availability is especially valuable for small businesses, helping them attract new local customers. For example, a mother-daughter duo in Greenville, South Carolina discovered local toy store Hollipops Fine Toys and Gifts after searching for “squishmallows” near them. Check out their story (and find out what a "squishmallow" is).

Throughout the entire process — from the first spark of an idea, to the final purchase — Google is helping to breathe new life into shopping experiences.

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