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The Keyword

5 tips to confidently shop and pay online with Google

An illustrated collage of shopping features, including a virtual credit card number, a bar graph of prices and a phone screen showing images of sneakers. A woman in a hat points to a separate image of the sneakers.

Our price insights feature shows the price history and typical price for the product you’re searching for.

A gif of a phone screen searching for “lego set orchid.” The results show a price history graph with the historical price of that lego set, and that the typical price is $50.
A gif of a phone screen searching for a green version of an orange dress using text and images.
A gif shows a cursor hovering over a credit card form filler on a website. A dropdown of credit card options appears and a card is selected. A prompt appears to verify their identity using a password or Touch ID, and autofill populates the payment fields.
A gif shows the message, “Make it more secure with a virtual card?” An arrow cursor selects “Yes” and a credit card’s digits change.

More Information


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Google-commissioned Ipsos Holiday & Black Friday-Cyber Monday Shopping study, U.S. adults 18+, Holiday gift shoppers n=884, Oct 31 - Nov 1, 2022.


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