An update on Fitbit

Last year, we announced that Google entered into an agreement to acquire Fitbit to help spur innovation in wearable devices and build products that help people lead healthier lives. As we continue to work with regulators to answer their questions, we wanted to share more about how we believe this deal will increase choice, and create engaging products and helpful experiences for consumers.

There's vibrant competition when it comes to smartwatches and fitness trackers, with Apple, Samsung, Garmin, Fossil, Huawei, Xiaomi and many others offering numerous products at a range of prices. We don’t currently make or sell wearable devices like these today. We believe the combination of Google and Fitbit's hardware efforts will increase competition in the sector, making the next generation of devices better and more affordable. 

This deal is about devices, not data. We’ve been clear from the beginning that we will not use Fitbit health and wellness data for Google ads. We recently offered to make a legally binding commitment to the European Commission regarding our use of Fitbit data. As we do with all our products, we will give Fitbit users the choice to review, move or delete their data. And we’ll continue to support wide connectivity and interoperability across our and other companies’ products. 

We appreciate the opportunity to work with the European Commission on an approach that addresses consumers' expectations of their wearable devices. We’re confident that by working closely with Fitbit’s team of experts, and bringing together our experience in AI, software and hardware, we can build compelling devices for people around the world.