Explore, learn about and honor Latino heritage with Google

Sep 13, 2024

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A look at the multiple ways that Google’s products and services are showing up this Hispanic Heritage month.

Santiago de la Mora

Managing Director Global Product Partnerships at Google; HOLA ERG Executive Sponsor, Europe

A collage featuring imagery from the Google Play hub and the Google Chrome Latino Artist Series backgrounds

Hispanic Heritage Month is a time to honor the depth and diversity of Latino cultures. At Google, our recognition and celebration of these vibrant communities extend far beyond the span of a single month. We're committed to amplifying the voices, stories and contributions of Latino people year-round — and doing so in partnership with others.

We're excited to share how Google is helping everyone find and celebrate colorful expressions of heritage and tools that foster connection and learning. Here's a glimpse into some of the ways our products, services and collaborations are here to help you in honoring and elevating Latino culture:

1. Delve into apps, games and more inspired by Latino culture

Visit Google Play's Hispanic Heritage Month hub to immerse yourself in the vibrant art by illustrator by Ventura aka Jonathan Martínez from Chihuahua City, Mexico, whose captivating artwork brings the hub to life. Also, discover apps made by and for Latinos, explore games created by Latino developers, and read new books by Latino authors all from within the hub.

One of the many designs featured in the hub created by illustrator by Ventura

The illustration showcases three figures in vibrant costumes and masks, representing dancers or mythical beings, engaged in a lively celebration. The colorful geometric patterns and motifs in the background enhance the festive atmosphere, creating a visual tribute to the richness of Latino culture. This artwork likely draws inspiration from traditional festivals and folklore.

2. Tune in to inspiring Latino creators

YouTube is amplifying Latino creators and content featuring curated playlists and creator spotlights on the homepage. Discover new creators like Camileon, Macro or That Brazilian Couple to get inspired on topics like food, fashion, health, and more.

Celebrate Hispanic Heritage Month From fashion and food to gaming and tech, meet the Latinx creators reaching new heights on YouTube.

3. Savor Latino stories and recipes on Google Arts & Culture

Google Arts & Culture continues to be an invaluable resource for anyone looking to delve deeper into a wide variety of cultures. This month, we're expanding our "Latino Cultures in the U.S." hub through an exciting new partnership with the University of Texas at San Antonio. The university shared two stories from its collection of historical Mexican cookbooks, along with original illustrations and unusual recipes, adding to the more than 60 partners and 175 stories already on the page. Whether you're interested in culinary traditions or the rhythm of dance, Google Arts & Culture offers a rich and immersive experience for anyone looking to learn more about the diverse tapestry of Latino cultures.

4. Discover Chrome’s Latino Artists Series

Chrome's Latino Artists Series features stunning artwork by talented Latino artists, showcasing the diversity and creativity of the community. Each piece of art is available as a Chrome theme, allowing you to personalize your browsing experience and bring a touch of Latino culture to your screens.

A collage of the collection of available backgrounds in the Latino Artists Series. Each embodying its own unique identity, from a woman wearing a pair of sunglasses, to a trio of men staring off into the distances, to an assortment of cut fruit, each background recognizes a unique perspective from the artist to celebrate and honor Latino culture.

5. Explore how AI training is helping to empower Latino businesses

Google is committed to empowering Latino businesses and entrepreneurs with the tools and knowledge they need to thrive in the digital age. Grow with Google's new AI training for small businesses will be available in Spanish, both on-demand and in-person at the U.S. Hispanic Chamber of Commerce National Conference. The no-cost training will explain the basics of AI and how AI-powered tools by Google can help small businesses be more efficient, enhance customer experiences, and drive growth.

6. Support Latino-owned businesses near you

Google Search and Maps make it easier than ever to support Latino-owned businesses. The Latino-owned attribute allows businesses to identify themselves as such on their Business Profiles, making them more discoverable to people who are looking to support their communities.

7. Meet inspiring Latino startup founders who use AI to make big impact

Across the U.S., inspiring Latino startup founders are using AI to improve the way that we live. That’s why we’re proud to share the founders from our fourth Google for Startups Latino Founders Fund cohort. This year’s class includes incredible entrepreneurs like Rocio Reyes (Improving Aviation) whose drone technology aids first responders in containing wildfires, Megan Nunes (Bountiful) who helps farmers increase crop yields, and Matia Comercio (Waterplan) who helps organizations manage water consumption. Each founder receives $150,000 in cash funding, $100,000 in Google Cloud credits, support from Google mentors, and more to help grow their startups. Meet this year’s cohort on our Startups site.

8. See how we're investing in the future to empower Latino students in AI

We're focused on making sure Latino talent is not left behind. That is why Google.org is announcing a $250,000 grant to the Computing Alliance of Hispanic-Serving Institutions (CAHSI). The funding will support vital research on integrating ethical reasoning into undergraduate computer science curriculum, ensuring that future generations of Latino technologists are equipped to build AI responsibly. The grant will also invest in CAHSI AI researchers to ensure AI benefits everyone, addressing the lack of representative data in the field, and fostering a more inclusive AI landscape.

This initiative reflects Google's deep commitment to empowering Latino students and researchers in the rapidly evolving field of AI. By supporting the development of ethical AI leaders and contributing to open-source data repositories, we aim to create a more equitable and representative future for all.

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