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The Keyword

Redesigning Search would harm American consumers and businesses



Search results page for bread in 2000 showing 10 blue links
GIF showing a search result for bread on Google in 2020 with rich results
Search for Bread on Microsoft Bing in 2020
We drive billions of visits to sites across the web every day and the volume of traffic we’ve sent to non-Google sites has increased every day since Search was created. On average, local results in Google Search drive more than 4 billion connections for businesses every month. This includes more than 2 billion monthly website clicks, as well as other connections like phone calls, directions, ordering food and making reservations. Each month Google connects people with more than 120 million businesses that don’t have websites.
A gif showing quotes from regulators: “[Google’s changes to Search] could be seen as providing convenience to users and in line with users’ benefits.” - The Taiwan Fair Trade Commission “Google innovated in order to improve the quality and the experience of Internet searches of users, which is considered pro-competitive conduct.” - The Brazilian Competition Authority (CADE) “[I]t is indisputable that the display of a thumbnail map on the [search engine results page (SERP)] in response to a geographic query indeed enhances the quality of the Google SERP.” - The England and Wales High Court (Chancery Division) In a 5-0 bipartisan decision, the U.S. Federal Trade Commission said our product changes were designed to “improve the quality” of search results and “likely benefited consumers.”  “Google’s changes [in Search] are generally made to improve user experiences.” - Competition Bureau Canada

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