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Holiday 100: Your guide to this year’s top trending gifts
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Finding a gift that feels thoughtful can feel like a full-time job. Whether you’re shopping for your little sibling who has everything, your friend with impossibly cool taste, or your partner who insists they don’t need anything, we’ve got you covered.
Today, we’re sharing our annual Holiday 100, a curated gift guide based on this year’s Search trends across tech, home, style, beauty, toys, and more. With over a billion searches related to shopping every day 1 , we get a front-row seat to what’s actually topping everyone’s wish lists. From viral sensations that broke the internet to nostalgic styles making a massive comeback, here is inspiration for your holiday shopping and a look at what people are searching for:
- Step out in style: The kitten heel renaissance is in full swing; searches for “kitten heel sandals” strutted up 295%.
- Throwback kicks hit stride: Queries for “nike v5 rnr running shoes” climbed 150% in 2026.
- The ultimate layering piece: Utilitarian style peaked as “utility jacket” was searched more than ever.
- A signature scent: Perfume officially claimed the top type of gift sets searched this year.
- Roll into retro fun: Searches for “adjustable roller skates” cruised up 180%.
- Bring the spa home: Facial wellness tools had a massive breakout year, with search interest in “lymphatic sculpting face brush” spiking by 400%.
- Good hair days ahead: Searches for “cécred hair products” grew 160% in 2026.
- Sound like a studio pro: Creative side-hustles leveled up, driving a 115% surge in searches for "podcast microphone."
- Cozy season in a cup: Searches for “ski mug” was a breakout search this year.
- Spark timeless holiday wonder: Some traditions never fade, with queries for “classic toy train set” skyrocketing 240% to bring magic under the tree.
For more gift ideas, explore the full Holiday 100 list today. Visit g.co/holiday100 and make this holiday season your most effortless yet.
Happy shopping (and treat yourself to a little something, too)!
