- Simplified workflows so you can set up click-to-call ads faster
- Better ad experiences that make it easier for people to call you
- Detailed call reporting that shows which parts of your campaigns drive the most valuable calls
Get your call extensions up and running more quickly
Account-level call extensions will begin rolling out this week to help you set up call extensions at scale. You can implement them once across your entire account rather than adding them multiple times to individual campaigns and ad groups.
New year, new look for click-to-call adsIn addition to making call extensions quicker to set up, we’re improving the ad experience to help consumers call you more easily. For example, we started testing business names in the headlines of call-only ads last year to help advertisers maximize high-quality calls from people who intend to call them.
“Introducing business names to call-only ads has improved the quality of calls we drive from Google Search for clients across our agency. We’ve been able to showcase their brands more clearly and increase user trust, which has led to significantly higher clickthrough and call conversion rates."
-Kevin Quinlan, President of wommster.com
We’re now rolling this change out globally and will continue experimenting with other new features in click-to-call ads, including testing caller satisfaction ratings to show consumers which businesses are delivering a great user experience over the phone.
New reporting for keyword and ad-level call details
Measuring performance from your click-to-call ads is essential for making informed decisions about your spend and optimizations. AdWords call reporting is easy to set up and available in 23 countries around the world at no additional cost to show you useful insights and conversions from the calls you’re receiving. We’ll soon be adding new call details to your keyword and ad copy reports. Additional columns for “Phone impressions” and “Phone calls” will give you a more complete view of call performance and help you see where there are opportunities to improve. For example, consider using call-only ads on keywords with the highest phone-through rates, or decreasing wait times when you have customers on the phone to improve call conversion rates.
We hope these new updates to click-to-call setup, ad experiences and reporting will help you ring in 2017 with great calls performance. To learn more, visit the Help Center and read our best practices for driving phone calls to your business and optimizing the caller experience.