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aliexpress

AliExpress is a subsidiary of the Alibaba Group and a global e-commerce retailer. They’ve used campaigns drafts and experiments to test Target CPA head-to-head with their existing bidding solution. Says Jessy Sheng, Marketing Manager, “We wanted access to more diverse signals for our bidding to make it more dynamic and help raise online sales across multiple markets.” After only one month of testing Target CPA, they saw a 93% increase in conversions and 46% reduction in CPA. “With drafts and experiments, we can easily test new bid strategies quicker than ever before, which is important in our fast-paced business. Smart Bidding with Target CPA produced fantastic, actionable results and we’re excited to expand it to more campaigns.”

survey-monkey

SurveyMonkey is an industry leader in web-based surveys. With strong competition on its keywords, leading-edge bid management is a priority for SurveyMonkey to maximize performance from their marketing budget. “We’re open to testing any feature that will get us more conversions and help us reach our CPA target,” says Brittany Bingham, Director of Online Marketing. “After only three weeks of testing AdWords Smart Bidding, we saw a 44% increase in conversions, which is incredible. We’re looking forward to scaling Smart Bidding with Target CPA across more campaigns.”

capterra

Capterra offers a smart way to find the right business software by providing buyers with comprehensive user reviews, product ratings and detailed infographics. With a large, complex campaign structure that spans over 1 million keywords, 400 software categories, and targets more than 30 countries, its advertising team was looking to move away from manual bidding so they could focus their time on other growth opportunities. Zachary Rippstein, Director of Advertising at Capterra, says, “We’ve gained so much efficiency by using AdWords Smart Bidding. More importantly, though, we’ve seen great improvement in performance and profit dollar growth. By leveraging Target CPA, we were able to drive 121% higher profit during our test period compared to the control period.”