A new guide to attribution with AdWords - Google Best Practices
The customer journey can be complex. Being able to identify which ads actually influenced someone’s decision can be challenging, but it’s crucial to get right.
In May, we launched the ability to update your attribution model in AdWords. It’s an update that can help you go beyond last-click measurement, the default in AdWords, and understand your customer’s journey on a much deeper level. As of today, this change has been rolled out to all AdWords accounts.
We’ve published a new guide to help you understand attribution and make the right decisions for your account. This resource offers best practices about what you need to do to go beyond last-click, covering topics such as:
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In May, we launched the ability to update your attribution model in AdWords. It’s an update that can help you go beyond last-click measurement, the default in AdWords, and understand your customer’s journey on a much deeper level. As of today, this change has been rolled out to all AdWords accounts.
We’ve published a new guide to help you understand attribution and make the right decisions for your account. This resource offers best practices about what you need to do to go beyond last-click, covering topics such as:
- Determining if going beyond the last-click is something that you need to do
- Choosing a model that fits with your needs
- Acting on attribution
- Evolving your approach to attribution as measurement gets better
Want to stay on top of even more Best Practices? Sign up to receive our monthly newsletter.