Behind the design: Selfie stickers in Google Allo

Who do I want to be, and how do I want to portray myself to the world? While these questions might seem existential, we come face to face with them (literally!) every time we take a selfie. So when designing the latest set of selfie stickers in Google Allo, we thought a lot about these questions too.

Selfie stickers use a combination of machine learning and the work of artists to turn your selfie into a custom sticker pack you can use in chat. And today, we’re releasing a new set of selfie stickers for you to try out.

In this video, Jason Cornwell, head of design for Allo, shares more about the design process behind the stickers, and how we’re working to help you say exactly what you mean when words just might not be enough.

You can share these stickers in Allo and Gboard starting today.