Skip to main content
The Keyword


Fitbit launches Fitbit Care

This post was originally published on the Fitbit press site. It has been adapted from its original format.

Fitbit, the leading global wearables brand, today announced Fitbit Care, a connected health platform for health plans, employers, and health systems that combines health coaching and virtual care through the new Fitbit Plus app, Fitbit’s innovative wearable devices and self-tracking and personalized digital interventions to help improve wellness, disease management and prevention. Fitbit Care leverages the company’s decade-plus of experience inspiring people to get healthy, combined with the clinically-proven behavior change principles of Twine Health—which Fitbit acquired earlier this year—to improve care team collaboration and health outcomes across the spectrum of care.

Fitbit Care is available today through Fitbit Health Solutions. The company also announced today that Humana Inc. selected Fitbit Care as a preferred coaching solution for its employer group segment. More than 5 million Humana members will have the potential to access Fitbit health coaching or wellness solutions through a comprehensive range of wellness programs and capabilities, such as Go365 and the Humana Employee Assistance Program (EAP).

“With the introduction of Fitbit Care, we continue to expand our healthcare offerings with a new, bundled subscription offering that can help improve outcomes for some of the most common and costly conditions in healthcare, such as diabetes and hypertension,” said Adam Pellegrini, general manager, Fitbit Health Solutions. “This unique offering will allow us to better support our 1,600-plus enterprise health customers and the 100-plus health plans that we work with through a comprehensive platform that can help deliver positive, lasting outcomes for their employees and members.”

Specifically, the Fitbit Care platform includes:

  • Wearables and self-tracking: Fitbit devices and software allow individuals to continuously track activity, sleep, heart rate, and other metrics like female health, to help people better understand their overall health and reach their health goals. With a user’s consent, real-time, objective health data also provides care teams with a more comprehensive picture of an individual’s health for more personalized recommendations and care.
  • Personalized digital interventions: Fitbit Care delivers Fitbit’s industry-leading community social support tools with challenges, private social groups within Fitbit’s social feed and guided workouts that provide anywhere, anytime training. With more ways to customize social communities and digital tools to support healthy behavior, enterprise customers can provide members and employees with even more motivation and encouragement to achieve their health goals.
  • Health coaching and virtual care: For the first time, Fitbit Health Solutions is making health coaching available to enterprise health customers. Coaches work with participants and their care teams to create and execute personalized care plans. The coaches build strong connections with individuals via in-app communications, phone, and in-person meetings to support their goals such as weight management or tobacco cessation; management of chronic conditions like diabetes, hypertension or depression; and complex conditions like chronic pulmonary obstructive disease or congestive heart failure.

“With Fitbit Care we are delivering a solution that empowers people to take control of their health, by providing the accountability, support, guidance and resources that remove some of the most difficult barriers to behavior change,” said Dr. John Moore, Medical Director, Fitbit Health Solutions. “Supporting patients beyond the walls of the doctor’s office is one of the most important things we can do to drive successful outcomes, and as a clinician I see great potential for Fitbit Care to help tackle some of the biggest challenges in healthcare and improve health outcomes at scale.”

Introducing the Fitbit Plus App

Individuals who are enrolled in the health coaching component of Fitbit Care through their employer, health plan or health system will have access to a new app, called Fitbit Plus, to augment the Fitbit experience.

The Fitbit Plus app allows individuals to communicate directly with their care team and health coach, so they can receive personalized guidance and support at the time and place that is best for them.

Fitbit Plus also supports the integration of more advanced health metrics including blood glucose, blood pressure, or medication adherence for tracking alongside data from Fitbit and other third-party connected devices. This app allows users to see critical health data conveniently in one place, to better understand trends over time.

Fitbit Plus is available now, as part of the Fitbit Care solution.

Humana Selects Fitbit Care

Fitbit Care has generated interest from some of the nation’s leading health and well-being companies, employers and health systems. Announced today, Humana Inc. has chosen Fitbit Care as a preferred solution for health coaching across wellness and prevention, as well as high-risk and chronic conditions for its Group and Specialty segment.

Let’s stay in touch. Get the latest news from Google in your inbox.