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The Keyword

A brief history of our search interest in pumpkin spice lattes

An illustrated coffee cup with a coffee sleeve with a pumpkin on it. The drink has whipped cream on top. The background is shades of orange with red leaves falling in the background.
A Google trends graph showing "pumpkin spice latte" start to peak in October 2010.
A Google trends graph showing "pumpkin spice latte" first peak in September 2015, then two spikes following in October and November.
A Google trends graph showing "pumpkin spice latte" peaking in late August 2018.
A Google trends graph showing "pumpkin spice latte" peaking Aug. 28-Sep 3, 2022.
A Google trends graph showing "pumpkin spice latte" reaching a peak in August 2022 versus in years past.
A Google trends graph showing "pumpkin spice latte" searches versus "PSL" searches from 2004 to today, which "pumpkin spice latte" peaking above "PSL" but with "PSL" also rising and in recent years overtaking.
A Google trends graph showing "pumpkin spice latte" versus "pumpkin spice" from 2004 to day, with the latter easily besting "pumpkin spice latte."
A Google trends graph showing "pumpkin spice" searches peaking earlier and earlier every year since 2004.

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