Brandcast, YouTube’s annual Upfront event, is happening on May 14 at Lincoln Center in New York. At the event, advertisers will learn how to harness the power of YouTube to reach their business goals

YouTube CEO Neal Mohan, CBO Mary Ellen Coe and Google President Sean Downey will take the stage, celebrating YouTube’s 20th birthday and noting how the platform has put the spotlight on creators. The event will feature creators like Brittany Broski and MrBeast, and a performance from Lady Gaga.

Find out more on the YouTube blog.