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The Keyword

We need to embrace technological breakthroughs



Caesar speaking at Smart Nation about the need to embrace new technologies

caesar smartnation keynote

It’s also opening up opportunity for businesses big and small. With access to online platforms, companies have more ways to reach customers and grow. And every business can benefit from digital tools, even the most traditional ones. Hai Sia, a 40-year-old family-run seafood wholesaler in Singapore, for example, was a largely face-to-face business in a bustling fish market. Today, they’ve reached new customers with digital advertising and other digital tools like YouTube videos that show the company’s work.

Technology isn’t just about digitizing existing businesses—it’s also creating new kinds of entrepreneurs and industries. Look at YouTube creators, who run businesses that were born on an online platform and that could not have existed before the internet. GO-JEK, a startup that started as motorbike-hailing company in Indonesia, has facilitated the emergence of a new type of business with their food delivery service: allowing home cooks to become restaurateurs. Freed from the costly requirements of renting a restaurant space and hiring staff, people can run profitable businesses right from their kitchens at home.

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