10 leading enterprises show why agents mean business

The most profound breakthroughs in AI have moved beyond the research lab. Now they’re being forged within the production lines of the world's most sophisticated enterprises.

What we are witnessing is the emergence of the Agentic Enterprise — a fundamental re-engineering of the modern organization. AI agents are moving out of the sandbox and onto the front lines, in engineering consoles and consumer apps, in retail scanners and bank branches, factories and power grids.

This is a deliberate shift toward unprecedented scale, expanding the very boundaries of what an organization can deliver.

The profound magnitude of this transition is on full display in Las Vegas this week, where hundreds of Google Cloud customers are showcasing agentic systems at Next ‘26. Already, they’re having a real-world impact on what they sell, how they work and where the future is headed.

These innovations are possible thanks to cutting-edge AI research, powerful and reliable infrastructure, engineering expertise — and, foremost, our customers’ vision. Conceiving it is the easy part, building it is where the real work happens, and it’s what drives so much of what we do at Google Cloud. Our fundamental mandate is ensuring that Google's product roadmap is forged by the world’s most complex business challenges, while our overarching strategy remains deeply anchored in our most profound technical innovations.

The transformation toward the Agentic Enterprise is a global phenomenon, taking hold across diverse industries and leading organizations worldwide. We are proud to highlight 10 marquee examples that illustrate the sophisticated systems we are creating with these visionary companies.

These partnerships point the way for our builders and leaders, providing a blueprint for how you can achieve unprecedented scale within your own ecosystem.

Capcom

What they’re doing: Capcom worked with Google Cloud to build agents that improve the gameplay experience, freeing developers for creative work. These specialized AI agents — including visual inspection, predictive and institutional knowledge agents — support the highly complex process of playtesting. They autonomously navigate massive digital worlds to identify bugs, visual glitches and audio inconsistencies, logging more than 30,000 hours of testing per month. This shift allows Capcom’s creative teams to move away from "defensive development" and focus on high-value creative innovation.

What they’re saying: "With Street Fighter 6, Capcom is taking a revolutionary new look at fighting games that entertain new and returning players alike. It was critical that the launch of the latest title in the acclaimed Street Fighter series made a flawless first impression. Working with Google Cloud ensured a seamless, scalable and secure launch that enabled us to host over a hundred thousand players at once." — Shinichi Inoue, vice president of engineering, Capcom

Citi Wealth

What they’re doing: Citi Wealth is launching Citi Sky, an always-on AI-powered member of the Citi Wealth team aimed at reshaping how clients in the U.S. access market insights, act on opportunities and engage with their financial advisors. Built with technology from Google Cloud and Google DeepMind, Citi Sky is using conversational interaction and multilingual capabilities to create a more intuitive, responsive and personalized wealth experience. It elevates and expands the Citi Wealth client journey while empowering advisors.

What they’re saying: “For decades, managing your financial life meant navigating apps, calls and meetings. With Citi Sky, you simply ask — and act. At the center is a universal question: ‘Am I financially OK?’ Citi Sky answers that in real time, bringing together insights and execution in a way that is simple and clear. It doesn’t replace our advisors — it makes them more powerful, extending their reach and deepening their impact. In fact, Citi Wealth plans to add advisors in the years ahead.” — Andy Sieg, head of wealth, Citi Wealth

Citadel Securities

What they’re doing: Citadel Securities built a scalable, cloud-based research environment that uses our Tensor Processing Unit (TPU) chips to run AI workloads up to four times faster with 30% lower costs. Work that used to take days is now executed in minutes, helping customers across the world achieve their investment objectives with more speed and efficiency.

What they’re saying: “With TPU Ironwood, we can now run thousands of parallel chips for a single workload. If you imagine you're a quantitative researcher, you have 100 novel ideas that you want to execute. Can we empower our researchers to be able to test all of their ideas and really be limited by not the scale of the platform or the economics of the problem, but by their own creativity?” — Harris Nair, research engineering platform lead, Citadel Securities

Home Depot

What they’re doing: Home Depot created Magic Apron, a sophisticated digital agent that brings the brand’s "Orange Apron" expertise to every customer, whether they’re in the aisles or at home. Built on Gemini Enterprise, this agentic infrastructure can orchestrate complex project journeys, offer deep product knowledge and help customers find what they need, leading to higher conversion rates. And a new AI-powered phone agent, built on Gemini Enterprise for Customer Experience, allows customers to skip complicated phone menus and get straight to solving their home-improvement problems through natural conversation. A nationwide pilot found the phone agent could identify caller needs within 10 seconds.

What they’re saying: “Using customer service AI voice agents, we’re moving away from 'Please listen to these options' and toward ‘How can I help?’ AI does a tremendous job at recognizing customer intent and taking direct action to help complete a purchase or even start a service request. And of course, if they need to speak with an associate, we’ll quickly connect them.” — Jordan Broggi, executive vice president of customer experience and president of online, Home Depot

Merck

What they’re doing: Merck will deploy a new agentic platform — built in collaboration with Google Cloud — across their research and development, manufacturing, commercial and corporate operations. Valued at up to $1 billion, the investment includes Google Cloud engineers working alongside Merck teams to deploy Google Cloud’s most sophisticated AI, including Gemini Enterprise. Core to the work will be digitizing data and boosting productivity for Merck’s 75,000 employees worldwide, supporting the company’s efforts to save and improve lives around the world.

What they’re saying: "Merck’s collaboration with Google Cloud represents the next phase of our AI journey, extending our longstanding use of advanced technologies into an intelligent agentic ecosystem that will work alongside our teams, as we enter one of the most significant launch periods in our company’s history. AI agents and generative tools will help our teams around the world reimagine processes at scale and bring scientific breakthroughs to patients faster. — Dave Williams, chief information and digital officer, Merck

Mars

What they’re doing: Mars selected Gemini Enterprise as the primary AI operating system for its global workforce. The company is providing its associates with a suite of agentic capabilities, including sophisticated AI assistants designed to handle complex, multistep tasks that can help them work more efficiently and creatively. With operations spanning beloved brands across snacking, nutrition and veterinary services — and decades of institutional knowledge — Mars wanted to overcome the AI fragmentation often faced by large enterprises.

What they’re saying: “Our digital investments at Mars enable unlocking the potential of our Associates and delivering real, sustainable business value that supports our growth. Our strategic partnership with Google Cloud on Gemini Enterprise builds on years of great learnings and innovation and strengthens the modular architecture powering our proprietary AI platform, Mars IQ.” — Marina F. Bellini, president, global services and digital technologies, Mars

Tata Steel

What they’re doing: Tata Steel is rapidly scaling autonomous capabilities across its vast global organization, deploying a fleet of more than 300 specialized AI agents in just nine months to drive efficiency and precision across its global operations. These include Zen AI — a low-code platform allowing non-data scientists to build, test and deploy their own agents — and Tata Steel Digital Assistant, a sophisticated internal portal that synthesizes once-siloed information into a single interface for decision-making.

What they’re saying: “This isn't just about new tools; it’s about a continuous engine of execution that enables our people to act on insights instantly. From predicting asset maintenance to reducing customer response times, we are using agentic AI to simplify the most complex parts of our business and drive execution at an entirely new scale" — Jayanta Banerjee, chief information officer, Tata Steel

Unilever

What they’re doing: Unilever is designing and deploying agents at scale — safely, securely and globally — to transform how they serve billions of customers every day. Using Gemini Enterprise Agent Platform, Unilever has developed a multi-agentic solution to help procurement teams make quicker and smarter buying decisions. Unilever's digital backbone supercharges demand generation and connects the business end-to-end for faster AI deployment.

What they’re saying: “At Unilever, we serve 3.7 billion people every day with our products. We need to understand these individuals at a unique level, and that’s what the partnership with Google Cloud allows us to do. It’s about personalization at scale. It’s about desire at scale.” — Leandro Barretto, chief marketing officer, Unilever and Unilever Beauty & Wellness

Virgin Voyages

What they’re doing: Virgin Voyages’ new Rovey agent is bringing a revolutionary personal concierge to the high seas, powered by Gemini Enterprise and Google Distributed Cloud. This innovative agent empowers the crew with natural language intelligence, ensuring every interaction with sailors is warm, informed and perfectly tailored to their needs. Even on ships with limited connectivity on the water, Google Distributed Cloud helps keep the agent connected and reduces production timelines by up to 60%.

What they’re saying: “It’s going to allow our crew to feel confident with any question they're asked. For sailors, Rovey is a personal concierge to maximize the value they get out of their vacation, inspired at home all the way through the last day of their voyage.” — Billy Bohan Chinique, vice president of marketing and digital innovation, Virgin Voyages

Vodafone

What they’re doing: Vodafone Business is launching a managed detection and response service enabled by Google Security Operations, and the Vodafone Business AI Concierge with Google Gemini. The detection and response service will further protect customers from increasingly frequent and sophisticated cyber threats, bringing together Google’s global security analytics and AI-driven threat intelligence and Vodafone’s expertise in serving the small- and medium-business markets across Europe. The Vodafone Business AI Concierge with Google Gemini is the first in a suite of planned agentic AI solutions. Built on Google Cloud’s Gemini Enterprise Agent Platform and Gemini models, AI Concierge is a multi-modal AI agent, including voice and data, designed to operate autonomously within a business environment.

What they’re saying: “Vodafone Business is helping millions of small and medium businesses unlock the power of AI without the complexity or risk. By combining our network and support with Google Cloud’s AI expertise, we’re making advanced, secure AI practical for everyday business use — starting with innovations like AI Concierge, one of the first telephony integrations with Gemini.” – Fanan Henriques, business and product director for international business, Vodafone