This blog is also available in Spanish.
Hispanic Heritage Month, which takes place from September 15 through October 15, is a time to celebrate the rich and diverse cultures of the Latino community. Search trends for Latin American culture have spiked over 570% during the past year with interest in searches about Hispanic food, art and traditions on the rise. Teams across Google are using their products to amplify the voices and culture of the Latino community, and Googlers are planning ways to celebrate the moment across our offices globally.
Here are 10 ways Google is celebrating, recognizing and elevating the Latino community:
1. Building digital skills with Grow with Google
Grow with Google will also host in-person trainings at the U.S. Hispanic Chamber of Commerce National Conference to help Latino-owned small and medium-size businesses improve their cybersecurity and productivity. Additionally, a free cybersecurity workshop for Spanish-speaking small businesses launched this week on YouTube. Small businesses can sign up to watch on demand at g.co/grow/ciberseguridad.
2. Supporting Latino-led startups
Google for Startups recently announced the recipients of this year’s Latino Founders Fund, a group of promising Latino entrepreneurs who each received $150,000 in cash, $100,000 in Google Cloud credits and hands-on mentorship from Google to grow their businesses. This year’s cohort includes inspiring founders who are solving big challenges — ranging from providing mental health support for children to helping businesses improve their cybersecurity.
3. Spotlighting Latino artists in Chrome
Chrome and Chrome OS’s Latino Artist Series features custom wallpapers and browser themes that reflect the unique perspectives and experiences of each artist. Visit the Chrome Web Store or your Chromebook’s wallpaper gallery to download them today — and look out for four new themes that will be added later this month.
A sample of the collection of custom wallpapers available in the Latino Artist Series.
4. Honoring a legend and activist
Today we are kicking off Hispanic Heritage Month with a Google Doodle celebrating Guatemalan American civil rights and fair-labor activist Luisa Moreno. The Doodle, illustrated by guest artist Juliet Menendez, brings to life Moreno’s work empowering and organizing workers across the U.S. for fairer wages and conditions.
The Google Doodle of Luisa Moreno
5. Sharing stories from the Latino community with Google Assistant
Throughout the month, Google Assistant will feature stories and reflections from members of the Latino community. To hear them, just say, “Hey Google, Happy Hispanic Heritage Month.” You can even listen to them after this month by saying, “Hey Google, tell me a human story.”
7. Highlighting apps, games and books by Latino creators in Google Play
To celebrate this month, Google Play will spotlight apps, games and books made for and by the Latino community. Learn about the founders of Duolingo and Storyplace, discover GamingMermaid’s community-based games, check out author Silvia Moreno-Garcia’s must-reads, and more.
Discover apps, games and books on Google Play created by the Latino community.
8. Featuring Latino stories on Google TV
Google TV will spotlight movies and TV shows featuring Latino stories and talent in the Featured Carousel throughout the month, using the tag “¡Viva la cultura!” You’ll also see Spanish channels like Estrella TV in the Live Tab, where you can watch content for free with ads. On the For You tab, a specially-designed content collection will also highlight shows and movies to explore and watch free with ads all month.
Google TV will feature Estrella TV, a live channel with Spanish programming you can watch free with ads.
9. Connecting with Latino creators and influencers on YouTube
YouTube will be spotlighting Latino creators in areas like gaming, cooking and music. Channels to connect with throughout the month will include Ayy_TonyRomero, SassySounds ASMR and music artist Young Miko. Creators will also be featured on YouTube's social handles and in digital billboards at SoFi stadium.
YouTube Hispanic Heritage Month highlighting Latinx creators @SassySoundsASMR, @ayytonyromero, @itsyoungmiko, and many more.
10. Celebrating Latino culture at Google offices around the world
This year, HOLA – Google's Employee Resource Group for Hispanic/Latino Googlers and allies – is using the theme "We are on our way: a celebration of our culture." It aims to honor the past accomplishments, current momentum and future opportunities of the Latino community.
Within this theme, HOLA is organizing events and volunteer opportunities that align with their three pillars of music, leadership and art. Events will include a fireside chat about leadership, a talk with artist and illustrator Andrea Campos and even dance classes for Googlers to learn how to dance salsa and bachata.