Skip to main content
The Keyword

Google News Initiative

A training network to support diversity in journalism

Article's hero media

Since 2015, Google and our partners have trained more than 400,000 journalists around the world. Last year in the United States through the Google News Initiative, our training was focused on giving journalists the tools necessary to cover the 2020 presidential election. This year, we’re continuing our training efforts with our trusted partners to train a diverse range of journalists across the U.S. in digital skills, media literacy and skills in covering marginalized communities.

In partnership with the Society of Professional Journalists, the Native American Journalists Association, the National Association of Black Journalists, the National Association of Hispanic Journalists and the Asian American Journalists Association, we’ll be training professional and student journalists on tools like Google Trends and Pinpoint, as well as relying on the expertise of our association partners to help connect journalists of color to valuable training resources. With the help of NAHJ, our training materials will also be translated into Spanish.

Cultural competency in reporting will be a key aspect of the trainings our partners lead, because true diversity needs to include not only who is telling the story, but also how the story is told. As part of our ongoing partnership, the Native American Journalists Association will also be creating an Indigenous Media Directory, which will connect journalists and readers to indigenous-led outlets. 

“As we shifted our approach from in-person to virtual during the pandemic, we were able to deliver training to more tribal media and mainstream newsrooms and connect with members and allies across Indian Country from Alaska to New York to Winnipeg,” says Rebecca Landsbury-Baker, Executive Director of NAJA. “We are grateful for the continued support of this important work under the NAJA Red Press Initiative.”

To learn more about our training network and resources and to request a newsroom training, visit our training center website.

Let’s stay in touch. Get the latest news from Google in your inbox.