3 easy ways to shop for spring with Google

As the seasons change, so do style-related searches. For proof, look no further than this spring’s fashion and beauty Search trends. Nostalgia’s having a moment, with “cropped pants” recently reaching an all-time high, and “kitten heels” getting more searches than ever. And interest in bright makeup is blooming: People are searching for “Blue mascara” more than ever before, and “coral lipstick” is the top trending spring lipstick color in the past month. If you’re feeling inspired to update your spring aesthetic, try these Search and Shopping tools for help:

1. Find your new look with Circle to Search

Inspiration can strike anywhere. Circle to Search lets you move from watching videos, scrolling social or browsing the web into discovering new looks from what you see — without switching apps. Let's say you see a video of a creator wearing a lace top and the perfect pair of cropped pants and want to find the full look for yourself. Just long press the home button (or navigation bar) on the latest Samsung Galaxy S26 and Pixel 10 devices, then circle an outfit on the screen, and tap “find the look” to find similar options.

2. Compare options in AI Mode

If you’re shopping for a new coral lip color and can’t decide between a few options, AI Mode in Search can help you quickly and confidently decide what to buy. Simply ask AI Mode to compare your options and you’ll get considerations specific to each product, including insights from reviews, to help you better understand the differences — like which shade is the best for your skin tone or which brand is the longest lasting.

3. See how trends look on you before you buy

Trying a new trend can be scary — and it's hard to imagine how clothes will look when you're shopping online. Our virtual try-on technology now lets you see billions of apparel items on yourself. Just upload a single photo to see how that new dress or those cool capri pants could look on you.