Through the Google lens: search trends November 28-December 5
The end of the year is almost upon us, but just like the rest of your life, search isn’t slowing down. Here’s a look at what was trending this week on Google:
Signs of the season
Now that the turkey’s been carved, and even the leftovers have been gobbled (pun intended) up in the form of sandwiches and soup, the holiday season is officially underway. People shopped Cyber Monday sales, and others were excited to learn that USPS would be delivering packages seven days a week in some cities.
Plus, holiday movies and songs are trending as people get into the spirit. And even if you didn’t watch Love Actually (for the 14th time) this week, chances are you heard a peep of Mariah Carey’s now-classic “All I Want For Christmas Is You,” which the singer performed live at Rockefeller Center’s tree lighting ceremony on Wednesday. Unfortunately, Mimi missed a few notes, leading searches for her to spike as a result.
Citizens speak out
On Wednesday, a Staten Island grand jury declined to indict the police officer involved in the death of Eric Garner, who died in July after being placed in a choke hold. Across the country, people spoke out and demonstrated against the decision, which came just days after nationwide riots and protests about what happened in Ferguson, Mo.
Digital dough
Good news for Thin Mint fans: you no longer have to wait with bated breath for the day your co-worker shows up with an order form, or for that card table stacked with colorful boxes to show up outside your grocery store. Girl Scout Cookies have gone digital. Scouts will have personal cookie webpages where people can place orders online; the idea is that girls will learn more about online marketing and e-commerce while satisfying the sweet teeth of the rest of us. It brings a whole new meaning to the phrase “Internet cookies.”
Astronomical views
If you weren’t at the mall last weekend, then chances are you were on YouTube, watching the new trailer for Star Wars: The Force Awakens. The first teaser for the J.J. Abrams-helmed “Episode 7” has racked up tens of millions of views since it came out a week ago and people are saying it could become the most viewed trailer ever. Fans have intensely scrutinized and discussed each one of the trailer’s 88 seconds in detail; and there are already spoofs and recreations galore, including Wes Anderson and LEGO versions. The movie won’t be out until December 2015, so you have plenty of time to build your crossguard lightsaber for the premiere.
But even after two years, there’s no video in the YouTube galaxy that’s quite like “Gangnam Style.” It’s the first video to ever get more than 2 billion views, and this week, its view count crossed 2,147,483,647. That happens to be the highest number that can be represented by a 32-bit integer, and also—until recently—the highest number that the YouTube view counter could display. Luckily, our friends at YouTube saw this one coming: They upgraded the view counter to use a 64-bit integer, capable of representing numbers up to 9,223,372,036,854,775,808. Yup, that’s 9 quintillion. Consider this gauntlet thrown.
Tip of the week
Between holiday parties, gift shopping and the end-of-year scramble at work, it’s no wonder some errands start to slip your mind. Let Google help keep track—just say “Ok Google, remind me to pick up ribbon when I’m at Target” or “Ok Google, remind me to chill the champagne when I get home” to get a reminder.
