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The Keyword

Watch our new Pixel ad ahead of the big game

Three images of food are shown, then a plate of avocado salad is placed on table with a camera using Guided Frame counting down from 3 to take an image of the food

“Javier in Frame” is a story about a man who is blind as he documents his life — from finding love to starting a family. To take photos of each moment, he uses Guided Frame, our AI-powered accessibility feature for the Pixel camera that uses a combination of audio cues, high-contrast animations and haptic (tactile) feedback to help people who are blind and low-vision take photos. Launched in 2022 to help people take better selfies using their front camera, Guided Frame now works with your rear camera to recognize faces, pets, food and even objects. “Javier in Frame” follows in the footsteps of our 2023 spot “Fixed on Pixel” and 2022’s “Seen on Pixel,” which both highlight our ongoing efforts to make Pixel's camera the world’s most inclusive and accessible.

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