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The Keyword

Making sense of 2020 through Search



Searches for “unemployment” reached an all-time high in April.

Google Trends data showing a spike in searches for the word "unemployment" in April 2020.
The Black-owned business attribute on a company's Maps profile

Adjusting to a new way of living

A lot of you wanted clarity on “social distancing,” so we got to work keeping you safely social and entertained. Popular times and live busyness information helped you make informed decisions about when to safely visit your favorite restaurant or store. And while you probably couldn’t make it to your local yoga studio for a while, businesses let you know, with Reserve with Google, when they offered online appointments and classes. And with interest in “black-owned businesses” skyrocketing by over 2,100 percent this year, you were able to find and support your local Black-owned businesses on Search and Maps.

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