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The Keyword

Fútbol, translated

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We’re always amazed by the power of technology to connect people. Not long ago we heard a story involving the Google Translate app and a boy named Alberto who had recently moved from Spain to a small town in Northern Ireland, with little knowledge of English. When Alberto joined Portadown’s youth soccer club, his coaches Gary and Glen turned to Google Translate to communicate with Alberto and his mother, on and off the field. As they progressed from protección de la pelota to retroceso de bicicleta, Alberto grew to feel a part of the team.

Google Translate: Alberto's Story
10:25

We loved this story (and wanted to share it with you) because what Gary and Glen did was so much bigger than translating sentences from one language into another. They didn’t just find a way to coach Alberto in football—they found a way to invite someone who was on the outside into their community.

¡Vamos, Alberto!

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