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Introducing new donation tool on YouTube benefiting nonprofits

YouTube has over a billion users. That’s almost one-third of all people on the Internet. And everyday those users watch hundreds of millions of hours of video, racking up billions of views – which are now billions of opportunities to do good.

We’re excited to announce a brand new tool that U.S. nonprofits can utilize — donation cards on YouTube! Donation cards make it even simpler to raise money for your cause by allowing your viewers to donate directly from your YouTube video. Even better — Google covers the processing fees, so your organization will receive 100% of the money donated. Donation cards on YouTube are currently available for U.S. nonprofits and creators, but we look forward to expanding into other countries, so nonprofits and creators can digitally fundraise across the globe. 

Using donation cards, YouTube creators can also now raise money through their content to both support your cause and make their videos more impactful! Donation cards for creators in the U.S. enable their subscribers and viewers to donate directly from their videos. Creators can choose any United States, IRS-validated 501(c)3 public nonprofit organization. Your nonprofit will receive 100% of the money donated.

Want to see donation cards in action? Check out this video from Madison Beer. 

Now it’s your turn. To help you get started, we’ve put together an outreach toolkit – including email templates, social media templates, and fundraising best practices – to help your nonprofit share the news about donation cards with your supporters and other YouTube creators. With these tools, we hope you’ll empower as many people as possible to learn about your nonprofit and fuel fundraising on your behalf. 

To see if your nonprofit is eligible to participate in the YouTube for Nonprofit Program, review the Google for Nonprofits eligibility guidelines. Google for Nonprofits offers organizations like yours free access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story. Learn more and enroll here.

If you are a U.S. nonprofit looking to add donation cards to your YouTube videos, learn more here.
If you are a U.S. YouTube creator looking to fundraise for your favorite cause, learn more here

Nonprofits aren't endorsed by YouTube or Google