Supporting choice and competition in Europe

For nearly a decade, we’ve been in discussions with the European Commission about the way some of our products work. Throughout this process, we’ve always agreed on one thing一that healthy, thriving markets are in everyone’s interest.

A key characteristic of open and competitive markets一and of Google’s products一is constant change. Every year, we make thousands of changes to our products, spurred by feedback from our partners and our users. Over the last few years, we’ve also made changes一to Google Shopping; to our mobile apps licenses; and to AdSense for Search一in direct response to formal concerns raised by the European Commission.  

Since then, we’ve been listening carefully to the feedback we’re getting, both from the European Commission, and from others. As a result, over the next few months, we’ll be making further updates to our products in Europe.

Since 2017, when we adapted Google Shopping to comply with the Commission’s order, we’ve made a number of changes to respond to feedback. Recently, we’ve started testing a new format that gives direct links to comparison shopping sites, alongside specific product offers from merchants.  

On Android phones, you’ve always been able to install any search engine or browser you want, irrespective of what came pre-installed on the phone when you bought it. In fact, a typical Android phone user will usually install around 50 additional apps on their phone.

After the Commission’s July 2018 decision, we changed the licensing model for the Google apps we build for use on Android phones, creating new, separate licenses for Google Play, the Google Chrome browser, and for Google Search. In doing so, we maintained the freedom for phone makers to install any alternative app alongside a Google app.

Now we’ll also do more to ensure that Android phone owners know about the wide choice of browsers and search engines available to download to their phones. This will involve asking users of existing and new Android devices in Europe which browser and search apps they would like to use.

We’ve always tried to give people the best and fastest answers一whether direct from Google, or from the wide range of specialist websites and app providers out there today.  These latest changes demonstrate our continued commitment to operating in an open and principled way.