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The Keyword

Why giving blood matters, and how you can help



Katen and her dad

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My father's journey has made me passionate about ensuring that people like him have access to blood when they need it. Although 45 percent of Americans have been personally affected by blood donation, only 3 percent of Americans regularly donate blood.

I’m personally unable to donate blood, but I’ve found another way to give back to the cause: organizing blood drives at Google. Through my work organizing 20 blood drives, I’ve encountered countless others who have personal ties to blood donation, including Googlers like Daniel Otts, who regularly donates blood in memory of his son Ferris who required plasma infusions after being born prematurely. Losing Ferris forever changed Daniel’s outlook on blood donation. “I remember how thankful I was that someone, an anonymous stranger, had given of themselves so unselfishly for the benefit of someone else, quite possibly in a life or death situation,” Daniel told me.

Through these drives, we’ve collected thousands of pints of blood. And through Google’s partnership with the American Red Cross, which uses Google Maps Platform to help people find a blood drive near them, we’ve reached thousands more people across the U.S.

This technology also helped Temie Giwa-Tubosun, a Nigerian native and founder of LifeBank, an app that uses Google Maps Platform to connect blood banks with drivers, hospitals, and patients in need. To date, Temie’s app has drastically cut delivery time of blood from 24 hours to less than 45 minutes and helped save more than 4,000 lives.

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