Through the Google lens: search trends Sept 5-11
New phones, new games, new looks. Let’s take a peek at all the happenings this week in search:
All you can eat?
The Olive Garden learned this week that it’s risky to get between people and their food. The restaurant chain’s new “Never Ending Pasta Pass” offered up to 1,000 people seven weeks of unlimited pasta, salad and those sneaky-good breadsticks for just $100. The rush of pasta lovers eager for a deal crashed the Olive Garden website before the pass was even for sale—and thousands more turned to search to learn more about the debacle.
The latest edition
It was a big week for our neighbors from Cupertino. Apple’s latest announcement this week flooded the search trends, with more than 10 million searches for the new iPhone 6, along with its release date and price. People were also curious about the new Apple Watch, the band U2—whose latest album Apple gave away for free to all iTunes users—and how the announcement was affecting AAPL stock.
And baby makes four for the Duke and Duchess of Cambridge, Prince William and Kate Middleton, who announced this week that they’re expecting a little brother or sister for one-year-old Prince George. People turned to the web to learn more about the news. Start your office naming pools now!
Football frenzy
A full 15 out of 20 top searches on Sunday were related to the first Sunday of football season, with the Cowboys, Steelers and Broncos topping the pack—on search, at least. But unfortunately, it was events off the field that had many people turning to the web this week. Baltimore Ravens running back Ray Rice was suspended indefinitely from the league on Monday, after TMZ released a video that appears to show him assaulting his then-fiancee in an elevator. More than 2 million searches for Rice followed—the highest spike ever. People were also looking for more information on NFL commissioner Roger Goodell in an effort to understand whether the league’s leadership had knowledge of the incident earlier in the year.
POTUS and ISIS
Just a day earlier, President Obama announced that the U.S. military would expand its air strikes in Iraq and now Syria, against the extremist group ISIS. Searches for ISIL, the term the President used for the group, climbed the day of his speech as people looked for more information on the news.
Transformations
The latest season of “The Biggest Loser” premiered yesterday with new trainers and a new concept—“Glory Days,” in which former athletes compete to regain their former fitness—leading people to the web to learn more. And “The Sixth Sense” star Haley Joel Osment was in the news this week—but we won’t blame you if you missed it, since he was nearly unrecognizable from his former self. Osment is filming a new Kevin Smith movie “Yoga Hosers,” in which he plays Canadian fascist journalist Adrien Arcand.
Tip of the week
September is National Emergency Preparedness Month. With the Google Search App, you can get warnings from Google Public Alerts when bad weather is on its way. Take a few minutes to get prepared by learning more about Alerts, which are available on Google Now, Search and Maps.
