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The Keyword

9 new features and tools for easier shopping on Google

A pair of boots against a pink and orange background overlaid with dollar signs and four stars.
An animation of the Google search bar showing different search queries like “shop gloves.”
An animation showing Google Shopping’s “shop the look” feature on a mobile device related to a search for “bomber jackets.” It scrolls through images, store options and prices.
An animation showing Google Shopping’s “trending products” feature in Search on mobile. It scrolls through images and a section called “Trending now.”
An animation of rotating 3D images of sneakers with the text “3D Shoes — automating 360 degree spins with just a handful of images.”
An animation of Google Shopping’s new buying guide feature related to a search for “mountain bikes.” It scrolls through images and insights about mountain bikes.
An animation of Google Shopping’s upcoming “page insights” tool related to a search for “kid’s bikes.” It clicks on an option to “track product,” opens a webpage titled “The 10 Best Kids Bikes You Can Buy Right Now” and clicks on “about this page.”
An animation showing Google’s personalization options. The screen selects a department chip labeled “women’s” and a brand chip labeled “Cuyana,” followed by a screen labeled "About this result."
An animation showing Google Shopping’s new dynamic filters on mobile related to a search for “shop jeans.” Filter options include “wide leg” and “boot cut.”
An animation showing Google Shopping’s new suggested queries on mobile, using popular vintage looks as an example.

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