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Arts & Culture

New feel and features for the Arts & Culture app

Several mobile phone screens showing a diverse set of artworks and app features

Today we are launching a redesigned Google Arts & Culture app for Android, with iOS soon to follow.

The diverse content on the Google Arts & Culture platform — contributed by over 3,000 partners from across the globe — provides a place where everyone can engage with a breadth of diverse cultural contributions and explore their common threads through a cultural lens.

The new Google Arts & Culture app

To make these partner contributions more accessible and intuitive to explore, we have made some updates to our mobile app, creating new ways to discover and engage with culture:

Explore Culture

Delve into a myriad of cultural topics such as art, food, fashion, craft and science just to name a few. Pick between browsing artifacts, cultural stories, partner collections and more, then refine your exploration with many dimensions such as place, topic and creator.

Carousel of cultural highlights with buttons for content topics such as visual arts and fashion

Explore cultural content from 3000+ partner collections

Discover cultural connections

Discover unexpected connections between cultures by tapping an ever-present “cultural flywheel.” Revealing a variety of related cultural content to continue your exploration. For example, start your journey with Vermeer’s Girl with a Pearl Earring and the flywheel will unearth cross-cultural connections presenting other depictions of jewelry across regions and time. We are always investigating new ways to connect cultural content so this feature will continue to evolve over time.

Screen of recommended content related to the Girl with a Pearl Earring artwork

Cultural flywheel for Girl with a Pearl Earring

Get inspired by culture

Get a daily dose of culture by swiping through the Inspire feed, an always-changing and personalized stream of cultural highlights to brighten your day. Be inspired by artifacts, cultural stories, events and much more across a plethora of cultural topics. Don’t forget to favorite content if you want to see more like it.

Scrolling through a feed of artworks and cultural stories

Scroll through the Inspire feed

Play with culture

Get hands-on with culture in our new Play tab. See from a new perspective with camera tools like Art Selfie and Art Filter, learn through play with games and toys like Blob Opera and the recently launched Viola the Bird, and get inspired by creative experiments like Poem Postcards (more on that below).

Screen showing a collection of games and camera features

Find Games, camera features and more in the Play Tab

Art meets AI in Poem Postcards this summer

In celebration of the Arts & Culture app’s redesign and the summer season, we are also launching a new playful experience, Poem Postcards, which invites you to select an artwork then choose from a sonnet, haiku, limerick or more to create an art inspired and AI-generated poem using Google's PaLM 2 Model. You can then share this poem with your friends as a digital postcard. This feature is available now in select countries and can be triggered by finding an artwork you like on Google Arts & Culture and clicking on the ‘Poem Postcards’ button to start generating and sharing poems today.

Screens showing an artwork and a poem inspired by the artwork

Share an AI-generated poem inspired by art

We hope you’ll enjoy exploring, playing and being inspired by culture from across the globe.

You can find the redesigned Google Arts & Culture app on the Play Store for Android and soon to follow on iOS. Poem Postcards is available in select countries and can be easily found in the ‘Play’ Tab on the Google Arts & Culture website and app.

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