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Fuel your next wave of growth on YouTube with Demand Gen
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With YouTube, you no longer have to choose between building your brand and driving performance. To fuel your next wave of growth, we’re introducing new Demand Gen features that bring trusted creators and AI-powered relevance together to help optimize creative, spark discovery and win new customers before they even begin searching.
Deliver more performant creative
We’re making it easier to build high-impact assets that scale across YouTube and other Google platforms more efficiently.
With just a few prompts, build more relevant and performant YouTube ads with Multimodal video creation in Asset Studio. Plus, advertisers can easily boost authentic creator partnership videos directly within the asset picker during Demand Gen campaign setup.
For retailers, serving dynamic product videos at scale will soon be even more seamless. Simply upload videos to Google Merchant Center to dynamically distribute them across Demand Gen campaigns based on real-time user interest.
Drive discovery across more surfaces, verticals and markets
Once your creative is ready, Demand Gen finds your audience where they engage the most. New Google Maps inventory connects your brand with people exploring their local areas. And, for those who prefer to shop online, we’re expanding checkout links to nine new markets, moving shoppers from discovery to purchase with fewer clicks. We’ve also expanded product feeds to more surfaces and verticals — including automotive — enabling brands to showcase their inventory with more rich data. In fact, advertisers with large product selections typically see a 33% increase in conversions when adopting product feeds in their Demand Gen campaigns. 1
Measure what matters with precision
New campaign tools make getting started and optimizing even simpler. With AI-assisted Demand Gen campaign creation, you can combine settings from an existing campaign like Performance Max with the best practices that drive performance in Demand Gen — in just one click. Advertisers maintain transparency into all campaign settings and may adjust prior to publishing.
Plus, our end-to-end strategies make it easier than ever to prove your ROI. You can:
- Use Campaign Type Attribution to isolate all conversions from Demand Gen, allowing for accurate performance comparisons against channels like paid social.
- Measure how Demand Gen complements Performance Max with Uplift Experiments.
- Leverage expanded, privacy-safe third-party integrations with partners like TransUnion to connect YouTube exposure to business outcomes across your entire media mix.
Tap into the latest Demand Gen best practices to get started today.
