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The Keyword

Get more visual results when you shop on desktop

The word “shop” typed into a search bar against a yellow background.

Shopping is about so much more than just buying — it’s also about browsing, researching and narrowing down your options to get the right product at the right price. It’s easy to take each of these steps on Google, thanks to our AI-enhanced Shopping Graph. The Shopping Graph now understands more than 35 billion product listings and can quickly organize shopping information online — making it much easier and more intuitive to find what you're looking for.

Last month we announced several new features coming to Google, including more visual ways to shop on mobile. And now, in the U.S., we’re bringing you a more visual shopping experience on desktop.

Whether you’re looking for clothes, electronics, beauty products or home goods on desktop, you’ll see a more visual feed of shopping results that includes products, brands, articles and videos from across the web. New dynamic filters will also help you refine your search to find something specific. So if you’re shopping for a new coffee maker on desktop, you can search “shop coffee makers” and filter by type, brand, retailer, nearby or on sale to find the best option. Our results and filters are dynamic so they'll update to show you the freshest content.

You can also read up on products without interrupting your search. Just click a product to instantly see more details about it — like offers from different merchants and reviews — all without leaving your Search results page. Once you’ve found something you want, just click to go to the retailer’s site.

Check out this new shopping experience on desktop today to quickly find what you need — or discover your next dream purchase.

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