India is the latest place where we’re making direct carrier billing, or DCB, available. Working together with Idea Cellular, we’re helping to make it easier for over 150 million Indians to pay for the content they want on Google Play. In a country where the vast majority of people don’t have access to credit cards, enabling Idea Cellular’s subscribers to charge their Play purchases to their pre- or post-paid phone bills will help bring more people closer to the best apps, games and movies.
I’ve heard from many developers like Bangalore-based Moonfrog Labs, who build games especially for players in India. Moonfrog is excited that millions of Indians can now more easily make micro-payments for their favorite in-app purchases, games, movies and apps. Together with a lower minimum purchase price for apps on Google Play and Google Play pre-paid vouchers available in India, developers will be able to reach even more users and continue to build successful businesses on the platform.